The first challange was so great. Even though I have sooooooo many similar cases in my marketing modules every week this approach to a marketing communications plan was quite different and felt like the fresh air that I needed. It was interesting to work with this case in my MACE group and it was very different than when working with communication plans in groups with purely marketing and advertising students. I guess I learned that sometimes you as a marketing/advertising geek know some theories and have some approaches, but when being in a group with students from other areas you need to take a step back and say; “this is not the way I usulay do this, but well lets try to see if it works” and other times you need to “do it the marketing way”… However this competition realy learned me why MACE is a good programme and what I can learn from it. If my dream come true and I get to work in a creative team in an agency this is something that can become every day for me, and I think it is awesome to get to have a chance to get a taste of it before leaving uni.
It was cool to see how differently the groups had approached the brief. I was realy impressed with the “mixed group” – think it may be group 8, who unlike all of the other groups had been going straight to the audience and businesses. That was just amazing and I loved the idea of the bundle CD which none of the other groups had thought about -RESPECT! Again this is just some sort of proof of how effective design thinking can be and that idea was just soo creative and different!
